DOJA’s love for the land was born in British Columbia’s Okanagan Valley. Perfecting the craft of cannabis cultivation is their passion, from genetics to curing to trimming. They produce only premium flower, uncompromising on the small stuff that makes a big difference.
I was the Art Director/Designer on a talented multi-discipline team that created launch materials when DOJA expanded from their B.C. specific offering to a range core strains available Canada wide.
We created a launch campaign for those who may be West Coast in spirit, but not necessarily geography, and brought hang-dried, hand-finished quality to the rest of Canada.
Creative Director: Dave Savoie / Art Director: Jared Barter / Writer: Dave Savoie, Adam McDade / Photographers: Brendan George Ko, Bottlecap / Created while employed at: Canopy Growth